Back in days, search engines were started as mere search directories. However, the concept and technology have matured over the years and today is definitely one of the biggest and most valued technology that’s driving businesses and economies.
Today, Google is the largest and most valued search engine in the world with millions of online businesses depending on the accuracy of its algorithm to reach more people. Google is effectively driving businesses across the globe by connecting them with the right audience. The search engine giant has laid out comprehensive guidelines for online businesses, which are made to give maximum projection and reach to these businesses. With over 90% of users refusing to scroll past the search engine’s first page results, it’s a cut-throat competition among businesses to rank higher. The race is especially difficult for small and local businesses that lack massive overhead marketing budgets to hire professional services.
Interestingly, Google has a way out for these businesses as well.
Local SEO – Empowering local businesses to compete for the multinationals
Now, let’s assume you have a small local business somewhere in Nevada. Now, without a large marketing budget how do you intend to boost your sales?
You got to remember that today more people are looking online to find desired services/products, even when they are looking for some physical business like restaurants or coffee shops. So, even if you need to market your local restaurant in Nevada, you need to have a strong online presence to attract customers.
That’s exactly where local SEO Nevada can help you with. The latest algorithms from Google have prioritized local businesses, mostly based on their physical presence and geographical area. Local SEO Nevada can help SMEs to project business better even with a tight marketing budget.
Benefits of local SEO for small businesses:
Local SEO is basically about delivering better results for small businesses within limited resources. This has much to do with the increasing trend of location-based search queries like “best coffee shop in Nevada”, “Best fashion store near me”. These location-based “near me” searches prompted the rise of local SEO, where search engines help small businesses connect with local customers looking for that specific service. Now, the interesting thing about local SEO is its higher conversion rates. That means people searching for “Asian restaurants near me” are more likely to visit the restaurant than “Best Asia restaurants”.
Local SEO services also help small businesses to sign up the ante for the marketing and projection aspects. They can market their services/products nationally and even internationally. For instance, again let’s assume you are running a classic Souvenir shop in Nevada and now you want to internationally deliver your products. Local SEO Nevada can help you reach the greater audience by connecting you with people looking for Nevada specific souvenirs. Contrarily, you can strictly restrict your area of operations and target for local residents or tourists visiting your place to market your products/services.
Taimoor Khan is a lifelong digital marketing enthusiast. He has been working in the digital marketing agency for over a decade, with complete command over Bigcommerce SEO. Currently, he is head of digital marketing operations for Folio3– a complete web solutions company.